B2C Data Lists & Data Services
The success or failure of every direct marketing campaign is reliant on the quality of the data that is used. This involves both analyzing your current data to ensure the best possible use as well as procuring targeted new data.
We are experts at identifying the right data list for you campaign at the best possible cost can manage and analyze your current and new data to make sure that you are maintaining the best possible database for customer generation. We specialize in providing consumer Mailing, Phone, and Email Data and can provide the following data services.
- Profile Analysis – We will examine your customer database and overlay demographic information on each customer to determine the best look-alike prospects for your future marketing efforts.
- Data Appending – We will take your existing data and fill in any fields you have missing. We can append phone numbers, emails, mailing address, or demographic info such as company revenue, SIC codes, etc.
- Database Services – We can help you keep your database up-to-date, verified, cost-effective and ready to use at your convenience. Services include database creation & maintenance, merge/purge, address hygiene, postal coding and data entry.
- Mapping – Maps your customer base by ZIP code, carrier route or radius from your business location(s), to visually identify target areas and prospects. Mapping saves you money because you only mail to areas that are in your targeted market.
B2C Email Marketing
Email Marketing is the fastest and most direct way to reach both existing customers and new prospects. We think of email marketing as having two components: (1) reaching existing clients or prospects with high value content, purchase offers or news about your company and (2) introducing your company to new prospects.
In order to successfully use email marketing, you need to build a database of contacts, create high value content to send to your database and deliver the content on a consistent basis. We offer turn-key email services to help you reach customers and prospects, including:
- Monthly Newsletter or Promotion — Send our content or yours to your customers.
- Prospecting Emails — Send email to potential customers. We can help provide the data.
- Email Data & Services — Buy new prospect data or have us append email addresses to your data.
B2C Direct Mail
The goal of any direct marketing campaign is to identify the right targets and contact them directly about your product of service. In order to achieve maximum list penetration, a number of different contact points are necessary.
Direct Mail can be an excellent way to penetrate a list of prospects as well to keep in touch with your current client with high value added content or purchase offers. We have been in the printing and mailing business since 2001 and are able to offer a turn-key mailing process as follows:
- We will create a targeted list of potential clients based on geography and title.
- We will help create a customer mailing piece for you.
- We will handle all printing and mailing from our facility.